Perspektiva - meet your future
Brand Identity // Corporate Identity // Landing Page
for Innovation Department of Südtiroler Sparkasse.
Name
The name, with an international flavour, which actually combines the Italian and German words for perspective
(Prospettiva - Perspektive) is linked to the idea desired by the company.
An open space that looks to the future of young entrepreneurs and those who want to approach this world.
A perspective therefore towards the future of entrepreneurship and the next generation of innovators.
Claim
“incontra il tuo futuro", "triff dein Zukunft", "meet your future" expresses the concept linked to the Open Space,
where young people can deal with entrepreneurial experts, Startup Incubators, Venture Capitals and other experts,
in order to get clarifications or detailed information to set and implement the first steps towards their future.
To adapt this concept to the local context we have chosen a sentence that has the same communicative effectiveness
in 3 languages (Italian, German, English). The slogan is in fact a support to the whole coordinated image, which communicates its purpose more directly.
Logo
Through geometrical forms we recall the seriousness of the concept,
while the use of complementary colors gives a contemporary and youthful touch to the whole.
The dynamism of these shapes expresses the futuristic vision of Perspektiva, breaking the rules of immobility and limitation.
The overlapping of the colors ideally indicates the meeting between people of different ages,
cultural backgrounds and experiences, going to form the "P" of "Perspektiva".
Following carefully the guidelines provided by the announcement, colors recalling the Sparkasse Brand Identity have been avoided.
Application
Landing Page
© 2018 by Studio AV1
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© Perspektiva - Südtiroler Sparkasse Cassa di Risparmio
by Francesco Saracino, David Calabrò, Mark Markin
